A brand book, or a brand guide, is a fundamental document that ensures the consistency of your brand across multiple elements like messaging, visuals, and typography. A solid brand book also serves as a guide to relevant stakeholders who will be working with your brand. VEBI offers a complete brand book creation service to build your brand identity from the ground up, including developing your brand voice characteristics, assembling a color palette, and writing down guidelines for logo usage.

What may be included in creating a brand book?

1. Logo:

• Logo options (color, black and white, minimal);
• Cut-off zones and minimum logo sizes;
• Rules for use on various backgrounds.

2. Color palette:

• Primary and additional brand colors;
• Color codes (eg Pantone, RGB, CMYK);
• Examples of using colors in design.

3. Typography:

• Determining fonts to be used in headings and body text;
• Recommendations for font sizes and spacing.

4. Graphic elements:

• Examples of the use of graphic elements such as lines, textures and backgrounds;
• Stylization of images and illustrations in accordance with the brand.

5. Image types:

• Recommendations for using photographs and graphics in accordance with the brand;
• Examples of photo styles that reflect the company's image.

6. Tone and style of communication:

• Recommendations for writing and communication style;
• A tone of voice that matches the brand.

7. Examples of brand application:

• Templates for various types of materials (brochures, presentations, website, etc.);
• Examples of brand use in various contexts.

8. Lines and shapes:

• Graphic elements and shapes that can be used in material design.

9. Social media and online presence:

• Recommendations for using a brand on social networks;
• Templates for profiles and covers.

10. Brand Legend:

• Brief description of the brand, its values and history.

• Necessary contents of the brand book;
• Brand’s purpose and values;
• Businesses’s unique value proposition;
• Your current brand identity;
• Stakeholders that will need access to the brand book.

To strengthen your brand identity and start applying the brand book guidelines to your business, we recommend the following services offered by VEBI:

• Logo design : designing a memorable logo your customers will recognize;
• Copywriting : applying brand voice and tone in your text.