Semand SERP-marketing
The Semand car headlight repair workshop in Latvia needed promotion in the digital environment to attract orders and turned to us for help with this.
![image](https://vebicms.s3.amazonaws.com/1e9080b1-3b45-4e45-9828-be6591b03311-paphosinvest_serp.webp)
Project goals
- Maximize the number of orders using a very limited budget;
- Experiment with advertising campaign settings to maximize effectiveness.
Chosen solutions
- Google Ads - for promotion in the Google search engine and on sites of Google Ads partners.
Milestones
- Start of discussions on the project - 23.05.2023;
- Workshop advertising starts - 29.05.2023;
- The end of advertising campaigns - 31.06.2023.
Result
The client achieved the desired increase in the number of orders for headlight repairs, but unfortunately the increase in orders is unknown to us.
Advertising results in Latvian (CPA = 0,27 EUR)
![image](/_next/image?url=https%3A%2F%2Fvebicms.s3.amazonaws.com%2Fac10dbff-1de0-426f-aaae-c831c5f6679c-lv_serp_semand.webp&w=3840&q=75)
Advertising results in Russian (CPA = 0,14 EUR)
![image](/_next/image?url=https%3A%2F%2Fvebicms.s3.amazonaws.com%2F3c4e01ae-0de7-49b4-a6b2-f92d215e7766-ru_serp_semand.webp&w=3840&q=75)